up next Jordan Lambrecht
Jordan Lambrecht
jacht student ad agency
Discover a Student Ad Agency Feeding the Pipeline for Creative Talent in Nebraska
February 2020
In many majors, classroom learning is the primary training students need to enter the real world. But in other majors, like advertising and public relations, there’s no replacement for real, hands-on experience. How can a student expect to impress at an advertising agency after graduation when they’ve never worked in one? You can’t teach that with textbooks.
So Amy Struthers, interim dean of the College of Journalism and Mass Communications, came up with an idea. Why not create a student-run ad agency that serves real clients—for real money?
Since its founding in 2010, has seen more than 400 talented students pass through its doors from all areas of study: journalism, finance, economics, marketing, film, and graphic design.
Jordan Lambrecht was one of them. Today, he’s a managing partner and creative director of Lincoln’s Pixel Bakery Design Studio, which offers services in animation, web design, video, motion graphics, 4K aerial videography and photography, and graphic design. He co-founded the business with his fellow Jacht alums Tony Bertino and Karley Johnson after seeing an untapped market for it in the city.
Lambrecht credits Jacht with helping him to envision all the possibilities for his art degree. Jacht gives students a taste of what it’s like to run a business. It takes on real clients from across Nebraska, and the revenue from their campaigns covers rent and utilities at their office space in Lincoln’s Haymarket.
“Our college is all about hands-on experience and experiential learning.”
“One of my main goals was to make sure that this was a small business,” Struthers said. “Our college is all about hands-on experience and experiential learning.”
These days, Lambrecht and his business partners are passing on Jacht’s ability to create connections for students as adjunct professors in their former college.
“What we’ll do is pick the best out of our classes and hire them,” he said. “Where else in the United States would we be able to hand-select freshly graduated students like that?”
Out-of-the-box ideas like a student-run ad agency aren’t possible without support from the University of Nebraska. With the essentials for students covered, schools like the College of Journalism and Mass Communications can focus on going the extra mile in giving students more opportunities. In return, their students go further in their careers, bringing the next generation along for the ride—and strengthening our state as a whole. Good idea.
Discover our Podcast Series
The “Leading Nebraska” podcast shares the stories of the researchers, students, teachers and others across the University of Nebraska's four campuses who are making an impact. From teachers and doctors to engineers and ag experts, these Nebraska leaders are touching lives and making a difference.
Sorry, no stories match your filters.
Please adjust your filters above to view more stories.
Find Your Nebraska State Senator
Get started by entering your address below. Next, you'll receive information on who your senator is—and how to reach him or her.
Making a call only takes a few minutes and sends a strong message to your state senator. Your senator may not be able to take the call, but you can speak to the legislative aide who works for the senator. They will log your call, take a message and pass it on. Keep your conversation brief, and be sure to cover these essential points:
- Introduce yourself as a constituent in their district and provide your name.
- Be clear that you're calling about your support for the University of Nebraska System.
- Share your story about how the University has impacted you or your family. A personal story is hard to ignore. Explain why it's important to you that your senator invests in the University of Nebraska. Again, keep it brief and to-the-point.
- Ask for your opinion to be noted. Politely finish the call by thanking the senator or legislative aide for their time.
Send an Email
Sending a written message to your state senator is an easy way to engage your representative. They're more concise and easier to respond to, and they're more likely to be viewed by the senator. If you can, send a personalized message with these essential points. Keep your message brief (a paragraph or so).
- Write a personal, attention-getting subject line that lets the senator know your topic— "Investing in the University of Nebraska System" or "Supporting the University of Nebraska System"
- Introduce yourself as a constituent in their district; provide your name.
- Be clear that you're writing about your support for the University of Nebraska System
- Share your personal story about how the University has impacted you or your family. Explain why it's important to you that your senator invests in the University of Nebraska. Again, keep it brief and to-the-point.
- Ask if your senator will support the University moving forward.
- Indicate that you'd appreciate a reply and thank your senator for their time.
You Just Made a Difference
Keep making a difference by becoming an NU Advocate. As an Advocate, you'll receive communications about important issues and legislative bills concerning the University of Nebraska—and you'll be the first to hear about upcoming advocacy events. And, we'll let you know when you need to raise your voice again.
COOKIE USAGE:
The University of Nebraska System uses cookies to give you the best online experience. By clicking "I Agree" and/or continuing to use this website without adjusting your browser settings, you accept the use of cookies.